The Jockey Club – HorsePlay

As part of their collaboration with The Jockey Club, Harrison:Fraser was commissioned to create a playful concept for family days at the races, HorsePlay. The project encompassed the strategy and design identity as well as its nationwide implementation. Each region of The Jockey Club Group received a digital and a physical kit including a brandbook, branded collaterals, life-size games and cubes of sugar.

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