Goals Clubhouse 2020 Design

Goals is the world’s largest operator of dedicated, 5-a-side football clubs, with 500 pitches across 48 FA-accredited sites in the UK and 3 sites in the US. As part of the repositioning of the Goals brand, Harrison:Fraser has developed the design for Clubhouse 2020, including new reception, bar, café and changing facilities. “Our intention”, explains Director John Harrison, “is to improve the clubhouse appeal for the Millennial and Gen Z generations and to reinstate Goals’ position at the heart of the local community. We are trialling three prototype sites in Ruislip, Beckenham and Leeds prior to national roll-out.”